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Director of Growth and Content

Talkspace

Talkspace

Sales & Business Development
New York, NY, USA · Remote
Posted on Wednesday, May 29, 2024

Our mission at Talkspace is to make therapy affordable and accessible to everyone. To get there, we need exceptionally talented, bright, and driven people. Want to help millions of people feel better? Come join our team!

As the Director of Growth and Content, you will be responsible for driving growth of Talkspace through increased traffic and conversion, as well as managing all Talkspace.com marketing pages and structure. As the primary web manager, you will own the levers that drive our ability to create sustainable, low cost growth for members, providers, and also enterprises. You will be a thought leader within Talkspace to enable growth through content, smart structural site engineering, page expansion and marketing page conversion optimization. You will get to manage a team of agencies, an in house content specialist, engineers, and freelancers. This role reports to the Chief Marketing Officer.

PRIMARY RESPONSIBILITIES:

Strategy & Innovation

    • Define an organic growth roadmap maximizing web, SEO, and content.
    • Be the thought leader as it relates to AI and SEO strategy.
    • Drive integrated marketing thought leadership for AI utilization and content.
    • Develop and own the overarching web strategy, including site updates, landing page experiences, content, testing and optimization that support engagement, acquisition, and conversion.
    • Own the marketing roadmap and sprint schedule for optimization and growth.
    • Lead SEO initiatives that drive customer acquisition, improve website visibility and achieve performance goals.
    • Establish a clear measurement framework, define critical metrics, track and analyze performance, and demonstrate business impact.
    • Drive conversion rate optimization (CRO) roadmap with testing partners to ensure growth goals are achieved.

Reporting and Measurement

    • Cultivate a culture of testing and experimentation to drive innovation, apply findings, and uncover optimization opportunities that increase acquisition and deliver best-in-class member experiences.
    • Establish systems of governance and standards, define technical requirements and resources needed to complete short and long term plans.
    • Ensure QA of all projects and drive marketing web development needs through the team.
    • Partner with product and engineering to ensure that projects and objectives line up.

Team Leadership

    • Lead and develop a team of high-performing marketers, providing mentorship and nurturing their career growth.

Performs other related duties as assigned.

QUALIFICATIONS:

  • 8 years of experience with SEO or content based web development.
  • Experience with SEO tools and agencies.
  • Experience with conversion optimization and landscape.

Why Talkspace?

Talkspace is the world’s leading online therapy company, serving over 2 million users looking to begin their wellness journey through tele-health. According to the World Health Organization, close to 1 billion people worldwide live with a mental disorder, and on average more than 75% with mental, neurological, and substance use disorders receive no treatment for their condition at all. Additionally, one-third of the world’s population – 2 billion people – live in countries that spend less than 1% of their health budgets on mental health. Therapy is an universal need and it's our mission here to change the world by cultivating an intentional space for people to feel supported through quality care that is simple and accessible.

Combining our passion for innovation along with our desire to help others overcome the stigma behind “getting help,” we are transforming the way patients find the right care provider, making an otherwise impossible feat easily conquerable. Our network of licensed, accredited, and board-certified clinicians are increasing access to mental health for our members through a myriad of high quality therapy services: anytime and for a fraction of the price. Dedicated to our mission, we are looking for candidates that want to bring their talents into a diverse “for purpose” space. If you’re equally as passionate about making quality mental healthcare accessible to all then Talkspace is the right place for you!

EQUAL OPPORTUNITY EMPLOYER

Talkspace welcomes and celebrates talent from all backgrounds, perspectives, and walks of life to foster an innovative and diverse workforce. We strongly encourage you to apply even if you don’t meet every qualification. Come as you are and learn about the exciting opportunities on our team.

Individuals seeking employment at Talkspace are considered without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.

How do we define Diversity, Equity, Inclusion, and Belonging at Talkspace?

Diversity

Diversity encompasses the unique attributes of our employees as individuals. We value and embrace the richness arising from their varied backgrounds, perspectives, and experiences, which include, but are not limited to, age, ability, ethnicity, gender, race, and cultural background.

Equity

Equity refers to a fair and impartial workplace, aiming to ensure equal growth and advancement opportunities for all employees. This involves amplifying underrepresented voices, addressing unconscious biases, and providing inclusive, culturally competent mental health care.

Inclusion

Inclusion signifies the practice of granting equal access to opportunities and resources for all employees, particularly those who might otherwise be excluded or marginalized. It ensures that everyone feels a sense of belonging, value, support, and respect as an individual.

Belonging

Belonging reflects the affinity and positive relationships that develop among employees from diverse backgrounds when businesses actively promote diversity, equity, and inclusion in the workplace.