Social Media Analyst
Tala
Marketing & Communications, IT
Mexico City, Mexico
Posted on Tuesday, April 30, 2024
About Tala
Tala is a global technology company building the world’s most accessible financial services. With more than $350 million raised from visionary investors, we are serving millions of customers around the world who have been overlooked by traditional financial institutions – and our plan is to serve millions more, and have been named by the Fortune Impact 20 list, CNBC’s Disruptor 50, and Forbes’ Fintech 50 list for five years running. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, more than 7 million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission of enabling financial agency for underbanked people around the world. If you are energized by the impact you can make at Tala, we’d love to hear from you!
Play a pivotal role in the growth of our social media presence in various channels. Responsible for leading the development of compelling social media content. Entrusted with crafting captivating content for our social media channels. Through our social media foster meaningful connections with our audience. Sculpting our social media identity that aligns with our brand and company goalsLeveraging trends, and thinking beyond conventions to generate impactful, viral-worthy content.
What You’ll do?
- Devise and execute engaging content strategies tailored for TikTok and YouTube.
- Manage daily interactions and engagements across social media platforms.
- Drive growth through follower acquisition, engagement, and community management.
- Identify and explore new social media channels and trends to expand our online presence.
- Execute a results-driven social media strategy.
- Develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Maintain unified brand voice across different social media channels.
- Collaborate with marketing team to create a social media calendar.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments.
- Review analytics and create reports on key metrics.
- Assist in the development and management of social media marketing and influencer marketing strategy.
What You’ll Need
- Bachelor's degree in Marketing, Communications, or a related experience.
- Minimum of 2 years of experience in social media marketing or a similar role.In-depth knowledge of social media trends and platforms.
- Impeccable time management skills with the ability to multitask.
- Proven experience in developing successful social media campaigns.
- Exceptional copywriting skills with a keen eye for detail and tone consistency.
- Passion for social media and proficiency with major social media platforms and social media management tools.
- Fluent in English
- Track record of delivering projects and impact in a fast-paced environment.
- Excellent written and verbal communication skills in Spanish and English.
- Preferred Skills and Experience:
- Experience in the fintech industry or related fields.
- Demonstrated success in building a brand presence on social media channels.
- Proficiency with video and photo editing tools, digital media formats, and HTML.
- Top-notch oral and verbal communication skills.
- Ability to think creatively and generate engaging content concepts.
- Track record of growing social media channels and driving engagement.
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.