Sr. Manager, Media & Marketplace

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About the Role

At Sweetgreen, growth is about more than demand, it’s about how, where, and why customers choose us. As Manager, Marketplace & Media, you’ll play a critical role in shaping how Sweetgreen drives incremental traffic and transactions through third-party marketplaces and paid media, while protecting brand integrity and long-term business health.

This is not a traditional performance marketing role. It’s a hybrid growth position that sits at the intersection of marketplace strategy, paid media, analytics, and cross-functional execution. You’ll own day-to-day performance across delivery platforms and paid channels, while serving as the primary marketing lead for both marketplace partners and our media agency.

You are both strategic and executional - equally comfortable building a POV on incrementality and CAC as you are managing agencies, negotiating platform opportunities, and optimizing performance in real time.

Key Responsibilities

Paid Media Strategy & Agency Leadership

• Own paid media investment decisions and performance outcomes, including budget allocation, channel mix, efficiency, and incremental impact across all media levers
• Act as the primary internal owner of Sweetgreen’s media agency relationship, ensuring clear briefs, strong execution, and accountability to performance goals.
• Translate business and campaign objectives into actionable media strategies across paid social, search, and marketplace media.
• Review, pressure-test, and approve media plans with a strong POV on efficiency, reach, and incremental impact.
• Partner with the agency to identify testing opportunities, optimize spend, and evolve strategy based on performance learnings.

Marketplace Strategy & Partner Management

• Own Sweetgreen’s performance across third-party delivery platforms (e.g., Uber Eats, DoorDash, Grubhub), including traffic, sales, customer metrics, and ROI.
• Serve as the day-to-day marketing lead for marketplace partners, managing relationships, negotiations, and joint planning.
• Lead planning and execution of marketplace promotions, exclusives, and tests from concept through post-analysis.
• Partner with Analytics to measure incrementality, avoid cannibalization, and continuously optimize marketplace investment.

Growth & Experimentation

• Design and run test-and-learn initiatives across marketplaces and paid media to unlock incremental growth.
• Evaluate new formats, value constructs, bundles, and platform mechanics.
• Synthesize results into clear recommendations to scale, iterate, or sunset initiatives.

Cross-Functional Integration

• Partner closely with Finance to ensure marketplace and media programs meet margin and ROAS goals
• Collaborate with Brand, Menu, Analytics, Culinary, Ops, Supply Chain, and Tech teams to ensure initiatives are executable and aligned with the broader calendar.
• Serve as the connective tissue between external partners and internal teams, keeping workstreams moving with clarity and urgency.

Measurement & Communication

• Own performance reporting and insights across marketplaces and paid media.
• Communicate results, learnings, and recommendations clearly to senior stakeholders.
• Help build repeatable frameworks and best practices that scale beyond individual campaigns.

You’ll Thrive in This Role If You…

• Are a growth-minded media expert and marketer who thinks in incrementality, not just volume
• Enjoy balancing performance rigor with strategic judgment
• Are comfortable operating in ambiguity and moving quickly
• Love digging into data and uncovering not just observations, but insights
• Take pride in ownership and follow-through
• Like being the person who brings clarity and momentum to complex work

Qualifications

• 5–7 years of experience in media buying, growth marketing, performance marketing, or marketplace management
• Experience working with media agencies and managing paid media programs for offline and online brands to drive topline business results at scale
• Experience partnering with or managing third-party marketplaces
• Strong analytical skills with experience evaluating media measurement, ROI, attribution and incrementality
• Clear, confident communicator with strong project management skills
• Food, retail, e-commerce, tech or mission-driven brand experience a plus

What you'll get:

• Highly competitive pay + bonus plan
• Three different medical plans to suit your and your family's needs
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
• To live the sweetlife and celebrate your passion + purpose
• A collaborative team of people who live our core values and have your back
• A clear career path with opportunities for development, both personally and professionally
• Free sweetgreen swag

Come join the sweetlife!

About sweetgreen

sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.

sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

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