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eCommerce Merchandising Manager



Sales & Business Development
Detroit, MI, USA
Posted on Friday, June 7, 2024

About us

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you’ll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand.

Job Summary

As the eCommerce Merchandising Manager, you will play a pivotal role in driving the online retail strategy, optimizing product assortment, and maximizing sales revenue for our eCommerce platform. You will be responsible for curating an engaging and seamless shopping experience, leveraging data-driven insights to enhance product visibility, and collaborating cross-functionally to execute merchandising initiatives that align with business objectives.

Key Responsibilities:

  • Merchandising Strategy Development: Develop and execute a comprehensive eCommerce merchandising strategy aligned with company objectives, brand guidelines, and market trends.
  • Product Assortment Management: Curate and manage the online product assortment, including selection, categorization, and presentation, to ensure a diverse and compelling product offering that meets customer needs and preferences.
  • Content Management: Collaborate with creative teams to develop compelling product content, including product descriptions, imagery, and multimedia assets, to optimize product presentation and enhance the online shopping experience.
  • Search Engine Optimization (SEO): Implement SEO best practices to optimize product visibility and search rankings, leveraging keywords, metadata, and other SEO tactics to drive organic traffic and improve site performance.
  • Promotional Campaign Planning: Plan and execute promotional campaigns, seasonal promotions, and product launches, collaborating with marketing teams to develop targeted marketing strategies and promotional offers that drive sales and customer engagement.
  • Performance Analysis and Optimization: Utilize analytics tools and reporting metrics to monitor eCommerce performance, analyze sales trends, and identify opportunities for optimization, adjusting merchandising strategies and tactics accordingly to maximize sales revenue and profitability.
  • Cross-Functional Collaboration: Collaborate cross-functionally with marketing, sales, inventory management, and IT teams to ensure alignment and coordination of merchandising initiatives, product launches, and promotional campaigns.
  • Market Research and Competitive Analysis: Conduct market research, competitive analysis, and trend forecasting to identify emerging market opportunities, competitive threats, and consumer preferences, informing merchandising strategies and product assortment decisions.


  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent experience preferred.
  • Proven experience in eCommerce merchandising, retail management, or related field, with a strong track record of driving sales growth and optimizing product assortment.
  • Deep understanding of eCommerce platforms, merchandising best practices, and digital marketing strategies.
  • Proficiency in eCommerce analytics tools, SEO techniques, and data analysis.
  • Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Excellent communication, collaboration, and leadership skills, with the ability to work effectively cross-functionally and influence stakeholders at all levels of the organization.
  • Creative thinker with a strategic mindset, analytical problem-solving skills, and a passion for delivering exceptional customer experiences.

Summary of Our Total Rewards Program:


  • Compensation can be negotiated based on previous experience & qualifications
  • STIP (short-term incentive plan) bonus eligibility

Paid Time-off:

  • 10 Corporate Holidays
  • 15 Vacation days (accrued)
  • 2 Volunteer days


  • Medical, dental & vision - click here to view our full package!
  • 401k with company match
  • Employee assistance program
  • Pet Insurance
  • Merchandise discounts
  • Complimentary employee watch

At Shinola, we're committed to growing and empowering an inclusive community within our company and industry. This is why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives across our organization. Research shows that oftentimes women and other minority groups only apply to open roles if they meet 100% of the listed criteria. Shinola encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.