Junior Product Marketing Specialist - Scrabble GO
Scopely
Scopely is looking for a Junior Product Marketing Specialist to join our Scrabble GO team in Barcelona on a hybrid basis.
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
Scrabble® GO is one of our casual free-to-play mobile games and is the modern version of the world’s favorite word game! The team is based in Europe and the US, and works every day to create captivating new experiences for our players.
What You Will Do
As Junior Product Marketing Specialist you will contribute to the marketing strategy execution on one of our most cherished IPs - Scrabble, including an unannounced new mobile game launch. You’ll join an agile cross functional marketing team to develop and maintain an up to date marketing & creative workflows across both games. You will be a critical team player contributing to the planning, execution and project management of the worldwide launch of a new mobile title.
- Contribute to the launch of an unannounced mobile title:
- Strategy execution on a live game & supporting the launch of a new mobile game
- Establish best practice for marketing campaign planning, change management, and dashboard reporting
- Measure and optimize 360 Marketing campaign results and provide key insights to Marketing and Product Development teams
- Help track project timelines, milestones, and deliverables to ensure campaigns stay on schedule
- Support Community initiatives and project management
- ASO strategy & performance across both games:
- Optimize product pages in the Apple and Google Play Store with compelling and visually stunning content to drive industry-leading conversion rates
- Analyze performance data and conduct A/B testing in collaboration with performance marketing and ASO (App Store Optimization) teams to maximize the impact of our creatives
- Continuously develop expertise in ASO and related areas
- Collaborate with our Partnership team to unlock further visibility for your game on the App Store and Google Play store via featured placements or special promotions
- Marketing Creative Production & Delivery across both games:
- Contribute to the creative strategy and work with creative partners to develop and execute captivating user acquisition (UA), community, CRM creatives that will connect Scrabble Go and the unannounced title with its target audience
- Owns submitting and tracking all marketing creative requests within project management tools
- Partnering with internal and external creative agencies, managing end to end
- Push creative boundaries, identifying innovative ways to market to our target audience
- Reporting as needed
- Support Brand Manager in development of Brand Guidelines, owns project managing the development of Style Guide
- Creative testing coordination between creative team, UA, and brand
What We're Looking For
- Bachelors degree
- Time management skills with the ability to focus on priorities, problem solving, multi-tasking, and meeting deadlines
- A driven, team-focused self-starter
- Excellent organizational skills and an eye for detail
- Creativity & process orientation
Bonus Points
- Experience working with art and marketing teams
- Previous experience in gaming or entertainment
- Free-to-play gaming experience / Passion for mobile gaming
About Us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com
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