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CRM Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Saturday, June 29, 2024

About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.

Headquartered in New York City with teammates across the US, Orchard boasts over 200 employees. We have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, Airbnb, Shopify and Sweetgreen. We're proud to be recognized by Crain's, Inc. 5000, Glassdoor, and Built In on their lists of best places to work.

About the Role

Orchard is looking for a CRM Marketing Manager to help improve conversion throughout our sales and transaction funnel. This role will work closely with marketing, sales, product, and brokerage teams to create automated, cross-channel campaigns focused on delivering valuable content to our potential and existing customers. The ideal candidate for this role has hands-on experience executing within marketing automation tools at a start-up or fast-growing company. This is a Full Time role.

What You’ll Do Here:

  • Create and deploy cross-channel campaigns within our marketing automation tools.
  • Identify testing opportunities to drive improved campaign performance aimed at delivering against our company growth goals.
  • Measure results on a daily and weekly basis against campaign-specific conversion metrics.
  • Institute and maintain industry best practices across CRM platforms and channels.
  • Operate cross-functionally across marketing, sales, design, product, and engineering to ensure the appropriate messaging is delivered at the right cadence and to the right individual.

We’d Love to Hear From You if You Have:

  • 2+ years of experience working with CRM and marketing automation tools (Iterable, Segment a plus).
  • Ability to execute with a prioritization focused approach that aligns effort on the highest impact projects and tasks.
  • Comfort digging into data to figure out the “why” behind results and building out reporting (Looker, SQL a plus).
  • Experience working with product and engineering teams to provide detailed requirements around projects.

Why Orchard
We're proud to be recognized by Glassdoor, Inc. Magazine, Fast Company and Forbes on their lists of best places to work. Orchard is building the first one-stop-shop in real estate and we’re bringing together the most innovative professionals across real estate, business, marketing, technology and design. We also have some pretty great perks:

  • Equity participation
  • Flexible PTO
  • Up to 18 weeks of paid family leave
  • Employee discount on Orchard’s services

The pay range for this position in New York City is $90k-$110k/year. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.