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Growth Marketing Manager, Digital



Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Wednesday, May 29, 2024

About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.

Headquartered in New York City with teammates across the US, Orchard boasts over 200 employees. We have financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, Airbnb, Shopify and Sweetgreen. We're proud to be recognized by Crain's, Inc. 5000, Glassdoor, and Built In on their lists of best places to work.

About the Role

Orchard is looking for a Growth Marketing Manager to lead the scaling and optimization of our paid digital marketing efforts. This role will analyze and manage campaigns across Google Ads, Microsoft Ads, Facebook, Instagram, and test new digital channels, leveraging data-driven insights to drive new leads for the business.

The right candidate is highly analytical with a bias for action. You will work day to day running campaigns in Google Ads and Facebook Ads Manager, digging into the data to understand the “why” behind performance, and launching tests to improve upon it. You’ll also get to flex your creative muscles by owning landing page testing and working closely with our internal creative team to design and test new ad formats. This role is a unique opportunity for a digital marketer to scale their impact or for an agency media manager to gain experience on the client side.

This is a full-time role that will report into the Senior Manager of Growth Marketing and is based out of our NYC office.

What You’ll Do Here:

  • Oversee day to day management of all Orchard paid digital campaigns to hit our growth KPI targets
  • Deliver reporting, insights, and forecasts that accurately and appropriately measure channel performance
  • Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
  • Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
  • Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

We’d Love to Hear From You if You Have:

  • 3+ years of experience managing paid search campaigns to specific KPI goals
  • 2+ years of experience managing paid social campaigns to specific KPI goals
  • Experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
  • Experience with high consideration/LTV products
  • Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
  • Amazing attention to detail
  • Team player attitude and comfort working in a fast-paced environment

The pay range for this position in New York City is $100k-$125k/year. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.