The Opportunity: Mid-Market Account Executive

Join our growing sales team as a Mid-Market Account Executive focused on driving new business growth and expanding market presence. This role is responsible for identifying, prospecting, and closing net-new customers within the senior living market. This position will primarily focus on generating and closing new logo opportunities while also potentially managing growth opportunities within a defined group of existing SMB customers.

What can you expect the role to look like:

• Manage a designated sales territory from prospecting through opportunity close, with a primary focus on generating net-new business.
• Build and maintain a pipeline that consistently supports a pipeline-to-quota ratio of 4:1 or greater.
• Prospect and engage senior living operators through outbound outreach, customer meetings, calls, events, and strategic follow-up activities.
• Conduct product demonstrations, lead consultative discovery conversations, negotiate pricing, and manage opportunities throughout the full sales cycle.
• Drive new logo acquisition while identifying expansion opportunities within a defined portfolio of existing SMB customers.
• Build trusted relationships with executive and operational stakeholders by understanding customer business objectives, operational challenges, and contract structures to effectively position solutions and identify growth opportunities.
• Maintain accurate pipeline visibility, forecasting, and account activity within Salesforce, Gong, and other sales systems.
• Partner cross-functionally with Marketing, Product, Customer Success, and Enablement teams to support customer growth and long-term success.
• Represent the voice of the customer by sharing market feedback and helping influence product direction and go-to-market strategy.
• Use customer and market data to identify sales trends, prioritize opportunities, and support strategic account planning.
• Represent the company at industry events, conferences, trade shows, and networking opportunities while building relationships and generating pipeline.
• Maintain industry and product knowledge through ongoing education, professional development, and market research.
• Manage sales activities and opportunities in alignment with LifeLoop’s sales methodology, sales process, and MEDDICC qualification framework.