The Opportunity: Business Development Representative

The Business Development Representative (BDR) will be responsible for proactive outbound prospecting, inbound lead qualification, and converting marketing leads to BDR-qualified leads to help build a strong sales pipeline. This position is critical to the success of our business and plays a pivotal role in advancing qualified prospects from lead status into qualified sales opportunities. The BDR will actively pursue potential customers through a variety of channels, seeking to understand their business goals and priorities and ultimately drive their interest toward our solutions and platform.

What can you expect the role to look like:

• Pursue inbound leads.
• Engage in multi-channel outbound prospecting (phone, email, LinkedIn).
• Qualify leads based on identified ICP fit and criteria and collaborate with sales representatives to schedule high-quality meetings and demos.
• Pre-show conference outreach.
• Monitor live chat from website and incoming calls to sales line.
• Manage lead flow, follow-up cadences, and activity tracking within CRM (Salesforce)
• Discovery process to identify pain points & business goals of prospects.
• Value-selling to articulate business value and product benefits; have a solid grasp of product functionality and competitive differentiation.
• Continuously refine outreach strategies, messaging, and qualification processes based on performance analytics.
• Support Marketing team in development of targeted outreach campaigns.
• Represent LifeLoop by serving as the first, live touchpoint for potential customers.
• Application of sales best practices to drive interest across the senior living market.

Experience with sales software tools preferred:

• CRM (Salesforce, HubSpot or equivalent)
• Lead enrichment (ZoomInfo or equivalent)
• Sales intelligence (GONG or equivalent)
• Prospecting (Salesforce, Outreach, or equivalent)