About the Role

You’ll play a key role in driving Kashable’s customer activation, acquisition and retention. You’ll begin owning the execution and performance of one paid media channel and as you demonstrate results expand your scope into broader strategic decision-making and greater channel ownership. We’re looking for someone who combines strong strategic thinking with hands-on execution in B2C paid media.

Partnering closely with the Director of Digital Marketing you’ll help shape and build our campaign strategy with a focus on audience targeting, conceiving and testing bold creative that leverages new concepts and ad formats while applying statistical rigor to evaluate our creative portfolio.

You’ll contribute across the broader growth portfolio by bringing ideas, insights and a strong point of view on what’s working and where we should allocate budget and resources. If you’re looking for a role where you’re expected to take ownership, push beyond conventional marketing approaches while combining analytical rigor and creative ambition to drive growth then Kashable could be a great fit.

Duties & Responsibilities

• Build and launch campaigns support Kashable’s growth across Paid Search, Paid Social, Programmatic, and Display channels as Kashable increases its total addressable Market (TAM)
• Leverage multiple data streams to optimize and drive campaign performance
• Proactively surface and present insights and recommendations to drive business growth
• Collaborate with content creators and designers to produce innovative and engaging content that resonates with our customer base and aligns with brand standards, regulatory guidelines and performance objectives

Required Skills & Abilities

• 5–10 years of experience in B2C or B2B Product Led Growth (PLG) direct response marketing or related roles, preferably within FinTech or a regulated industry.
• Hands-on experience managing at least one advertising platform (e.g. Google Ads, Facebook Ads Manager or LinkedIn Ads) and one measurement platform (e.g. Google Analytics).
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication skills, including the ability to present information confidently in a cogent and concise manner.
• Proficiency in Microsoft Excel or Google Sheets.
• Innovative and systems-based mindset with strong attention to detail and a focus on delivering results.

Nice to Have

• Experience leveraging AI tools to improve workflow efficiency, reporting and creative iteration.
• Working knowledge of core statistical concepts and data interpretation techniques used in performance marketing.

Work Location

This is a hybrid position based in our New York City office.

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 5-10 years of experience in B2B or B2C Growth Marketing or related roles, preferably within FinTech or a regulated industry.

About Kashable

Kashable is a fast growing, venture-backed FinTech startup headquartered in NYC. We provide inclusive, socially responsible, low-cost credit to American employees offered as a voluntary benefit through their employer. Kashable has raised over $400 million in capital, and has provided more than $1.5 billion in loans to working Americans across a footprint of employer clients that represent 4 million employees. We were founded in 2013 by a team of serial entrepreneurs with deep experience and expertise in the industry and have since become the leading provider of financial wellness solutions at the workplace, catering to many Fortune 500 companies, governments, hospitals, and universities. We are a dynamic, ambitious, and hard-working team that is redefining financial wellbeing for working Americans.

Perks & Benefits

We offer a competitive salary, benefits, and perks designed to support both your professional growth and day-to-day wellbeing, including:

• Medical, Dental (including Orthodontics), and Vision coverage
• PTO and paid holidays
• 401 (k) Plan with employer match
• Paid Parental Leave
• ClassPass subsidized membership
• Voluntary Life and disability insurance
• Commuter benefits
• Pet insurance
• Flexible Spending Accounts (FSAs)
• Weekly catered lunch and fully stocked kitchen
• Team events, lunch & learns, happy hours, birthday celebrations, volunteer opportunities

The pay range for this position is $75,000 to $150,000 annually. Actual compensation will depend on experience, qualifications and job-related skills. We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.

Kashable is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law. Kashable is not able to provide visa sponsorship for this role