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Marketing Intern

K4Connect

K4Connect

Marketing & Communications
Morrisville, NC, USA
Posted on Thursday, May 2, 2024

Company: K4Connect

Location: Morrisville, NC

K4Connect is the leading provider of innovative technology solutions that empower senior living communities by streamlining staff operations while enhancing the quality of life for residents. Providing cutting-edge technology, we strive to create intuitive and integrated solutions that optimize care delivery, promote operational efficiency, foster community engagement, and ultimately enrich the lives of both caregivers and residents.

Supported by prominent investors, including Intel Capital, AXA Ventures Partners, Ziegler Investment Bank, Forte Ventures, Topmark Partners, and Bryce Catalyst, K4Connect is looking for a Marketing Intern this summer and potentially beyond to assist in our marketing efforts.

Job Description:

K4connect is seeking a motivated and creative undergraduate marketing major to join our team as a Marketing Intern. This hands-on internship offers the opportunity to gain valuable experience in various aspects of marketing while contributing to real projects that drive our company's growth and success. We expect you to be onsite in our headquarters in Morrisville to interact with the team at least three days a week.

Responsibilities:

● Work closely with the management team to optimize the corporate website for improved user experience and increased lead generation.

● Create compelling press releases, blog posts, and social media content to promote K4connect's products and initiatives.

● Develop case studies and ROI documents highlighting our solutions' value and impact for clients and partners.

● Collaborate with cross-functional teams to plan, produce, and promote webinars that engage and educate our target audience.

● Utilize HubSpot to optimize top-of-the-funnel leads, including lead scoring, segmentation, and nurturing campaigns.

● Assist in market research and analysis to identify trends, competitive landscape, and growth opportunities.

Qualifications:

● Currently pursuing an undergraduate degree in Marketing or a related field.

● Familiarity with website optimization techniques and tools, such as Google Analytics and SEO best practices.

● Interest in leveraging marketing automation platforms (HubSpot) to optimize lead generation and nurturing.

● Strong writing skills with the ability to create clear, compelling, and engaging content for various channels and audiences.

● Detail-oriented with excellent organizational and time management skills.

● Creative thinker with the ability to generate innovative ideas and solutions.

● Effective communication and interpersonal skills, with the ability to work collaboratively in a team environment.

Benefits:

● Gain hands-on experience working on real marketing projects with a leading technology company.

● Create a portfolio of real-world marketing assets, including website optimizations, press releases, case studies, and webinar presentations.

● Receive mentorship and guidance from experienced marketing professionals.

● Network with professionals in the technology and healthcare industries. Flexible schedule and potential for