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VP, Content & Creative

CLEAR

CLEAR

New York, NY, USA
Posted on Friday, June 7, 2024

As the VP, Content & Creative, you will play a pivotal role in supporting and leading creative initiatives across diverse realms, including brand, marketing, product, and communications. As a strategic thinker and creative storyteller, you will invent and create unprecedented experiences by navigating complex projects with a focus on driving revenue initiatives. As a key collaborator across various verticals, the ideal candidate will bring a wealth of experience in brand marketing, brand creative, and executing innovative activations and experiences.


What you'll do:

  • Campaign Innovation: Generate innovative ideas for advertising campaigns, leveraging deep expertise to create campaigns that generate earned media and incorporate experiential elements, including out-of-home and digital activations
  • Brand Guardian: Ensure the team serves as guardians of the brand, consistently elevating it through high-quality work. Oversee campaigns from conceptualization to brilliant execution, maintaining brand consistency in all marketing projects
  • Storytelling Expertise: Pair story concepts with a vision for bringing them to life through custom content rooted in the CLEAR brand's equity
  • Trend Awareness: Stay attuned to trends, brands, influencers, and technologies shaping culture. Apply insights to enhance creative approaches
  • Lead a team of creatives to ensure high quality work and play a key role in developing talent Manage B2C and B2B advertising and marketing communications for the CLEAR Brand
  • Cultural Leadership: Foster an open and collaborative culture where the best ideas thrive. Contribute to building an environment that aligns with CLEAR's core mission and values
  • Collaboration: Work closely with the design team to ensure brand consistency and maintain the highest caliber of creative work across all campaigns. Collaborate with multiple stakeholders to deliver on project briefs

How you'll measure success:

  • Drive engagement/viewership in Marketing campaigns
  • Grow and enhance CLEAR's social media
  • Drive strategy and execution in activations and 360 campaigns
  • Bring greater alignment across the Marketing Teams
  • Ability to manage a high-volume workload and tight deadlines

What you're great at:

  • Keen creative sensibility with high standards who is self driven and can motivate, influence and inspire a team, collaborating effectively and synthesizing multiple voices and opinions
  • Possess knowledge of the creative development process, experience creating storyboards and mood boards With the ability to strategize ways to bring story concepts to life.
  • Experience building strong external partner relationships.
  • Comfortably navigate ambiguity and making decisions with incomplete information and the ability to embrace constant change and stay agile in the evolving media landscape and a high pressure/fast paced environment
  • You embrace feedback and believe it’s a gift
  • Excellent communication and presentation skills

How You'll be Rewarded:

At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $200,000 - $230,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

About CLEAR

Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 22+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

#LI-Hybrid #LI-Onsite