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CRM Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Thursday, May 23, 2024

Are you a customer-obsessed email marketer with a demonstrated track record of success? We’re seeking a CRM Marketing Manager to join our team and own lifecycle marketing strategy and execution for our Prospect and Platform Member audiences. In this role, you are accountable for developing our lifecycle marketing roadmap as well as for creating and executing email marketing campaigns and A/B tests that drive conversion and engagement via email, SMS and Mobile App channels (Push & In-App) using Iterable. You will be expected to roll up your sleeves and get hands-on in executing your strategy. Your role is pivotal in driving customer acquisition, nurturing customer relationships, enhancing brand loyalty, and maximizing revenue through effective email strategies.

We're seeking a data-driven customer lifecycle marketer with experience in Iterable and a knack for collaborating with creative, product and data teams. If you have these skills and a talent for crafting compelling campaigns and optimizing performance, this position offers a dynamic opportunity to shape our digital messaging landscape.

What you'll do:

  • Leverage your proficiency with the Iterable platform to develop and implement strategic marketing campaigns, including segmentation, targeting, and personalization, to achieve business objectives and KPIs around activation and growth.
  • Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts.
  • Work cross-functionally with product and data teams on experimentation and to continually improve our Iterable instance and ability to segment and target customers with tailored messaging.
  • Maintain a high bar for marketing creative and copy across lifecycle campaigns and proactive share-out of what’s resonating with customers
  • Proactively monitor and report out lifecycle campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention.

Who you are:

  • 3+ years of experience owning and/or working in an Iterable instance
  • Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value through email and other channels like SMS, push and in-app notifications
  • Experience collaborating cross-functionally, especially with product, creative, and data & analytics teams
  • Skilled in campaign analysis and A/B testing design and excited to dig into the numbers to identify insights
  • A highly adaptable and scrappy mindset, with a willingness to experiment, take calculated risks, and think creatively to drive channel growth
  • A persistent finger-on-the-pulse of the latest trends and best practices in lifecycle marketing strategy, technology, and channels
  • A plus if you have experience in subscription
  • HTML/CSS experience is a strong plus

How You'll be Rewarded:

At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match. The base salary range for this role is $90,000 - $120,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units


Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 22+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

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