Overview

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Our Impact

As a Public Benefit Corporation and a Certified B Corp, we are constantly striving to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all of our stakeholders and giving back to our communities.

We believe deeply that the way we care for others should be a reflection of the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve.

Join us in our mission to create positive change, and together, let's forge a path toward a more caring and connected world.

Career Opportunity

As the Demand Generation Manager at Cariloop, you’ll play a critical role in our GTM strategy and mission to help relieve the stress and anxiety felt by all working caregivers. Your efforts will drive warm leads and influence net new business for our sales and business development team, securing new employer, consultant, and channel partnerships to fuel growth. You’ll strategize, implement, test, and measure the impact of multi-channel demand generation campaigns across email, events, webinars, and content marketing.

You will collaborate with Sales, Product Marketing, Content, and Data & Analytics to create and execute best-in-class campaigns while enabling sales to represent Cariloop with compelling materials and resources. You’ll report directly to the Vice President of Marketing in this position. The ideal candidate is someone who has a passion for understanding buyer behavior, can articulate the value of caregiving support for employers and alternative buyers, and has demonstrated success in converting targets into qualified leads. If you are self-driven, goal-oriented, and motivated by the opportunity to make a difference in the lives of others, we encourage you to apply!

Your Role & Responsibilities

• Plan, implement, and measure the impact of demand generation campaigns from end-to-end, driving net-new pipeline and closed revenue from email events, webinars, and content marketing

• Partner with the internal and external content and creative teams to develop compelling and informative content and campaign assets that resonate with buyers and promote our value proposition and solutions including outbound email campaigns, webinar presentations, sales collateral, pitch decks, demo assets, and social media content to support campaign objectives

• Collaborate with brand and content team to drive memorable and engaging experiences for HR leaders and benefit consultants, and drive best-in-class follow-up to increase conversion of leads

• Create compelling outbound prospecting sequences for sales and SDRs to prospect priority targets

• Monitor and understand regular campaign performance data, including opens, clicks, conversions, revenue, revenue lift, spam, unsubscribes, etc. to influence future strategies.

• Partner closely with marketing leadership and finance to plan and manage monthly demand generation budget

• Collaborate with Data & Analytics to establish multi-touch attribution models, demonstrating the sourced and influenced revenue driven from your campaigns. Use that data to influence future campaign priorities and optimize spend for efficiency

• Serve as a voice of the buyer to our Product Development team to influence roadmap and member-engaging design

• Research marketing trends or competitor offerings to share insight and make recommendations for improving our messaging, approach, or solutions.

• Ultimately own key metrics around MQLs and pipeline creation

Qualifications

• 3-5 years of B2B marketing experience with demonstrated excellence in campaign management and multi-channel marketing

• Proven experience in effectively using HubSpot, Salesforce, Outreach, or similar programs and actioning data and insights from these technologies

• Experience in the employee benefits industry with a proven track record for driving the adoption of benefit programs and value-added services within employers, payers, and channels

• Demonstrated experience launching multichannel campaigns across events, webinars, email, social, and content

• Willingness to travel 15% to manage national and regional on-site event logistics

• Excellent communication skills and track record of aligning with sales leadership

• Ability to think and execute both strategically and creatively

• High attention to detail and focus on quality output

• Proactive in your communication and cross-functional collaboration

• Bachelor’s degree preferred

Benefits and Perks

At Cariloop, our commitment to supporting caregivers, families, and each other extends to every aspect of our organization, including our benefit offerings. Designed to address the holistic needs of our Loopers, our comprehensive program encompasses employee health, financial stability, and overall wellness. By prioritizing the well-being of our Loopers, we not only fulfill our mission but also foster a culture of empathy, collaboration, and support that extends beyond the workplace. Our comprehensive benefits package offers:

• Comprehensive Medical, dental, and vision insurance coverage

• Employer contributions to 401k retirement plans and Health Savings Accounts (HSA), empower you to build a secure financial future while taking care of your present needs.

• Company-sponsored life, short-term, and long-term disability insurance, providing peace of mind in both anticipated and unforeseen life events

• Access to Cariloop's member portal and services for both you and your family, offering a wealth of resources and support in navigating your caregiving journey

• Annual stipends through our partner UrbanSitter, providing access to trusted care for your entire household, spanning childcare, tutoring, pet sitting, housekeeping, and senior care services

• Open time-away policy and 14 paid company holidays yearly, promoting self-care and work-life balance, reflecting our commitment to Looper's well-being

• Quarterly mental health days where all Loopers are encouraged to disconnect and recharge for the day

• Paid volunteer time away, allowing all Loopers to make a positive impact in our communities

• Fully paid caregiver leave for all Loopers, reflecting our commitment to supporting caregivers within our own company

• And more!

Additional Information

Cariloop participates in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

In alignment with our core values, Cariloop provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. To learn more about how Cariloop creates an environment where people can be their true, authentic selves, click here.