About Blueprint:

Blueprint is a venture-backed, mission-driven digital health company leveraging the best of AI, consumer design, technology and clinical research to dramatically improve the quality of mental health therapy for millions.

Mental Health in the U.S. in 2024 is facing a triple crisis. 1) Depression, anxiety and other complex conditions continue to rise rapidly in the U.S. population (as does suicide), while 2) Therapists are forced to do more with less, leading to burnout and lower quality care, and 3) today's standard of care is only effective 15% of the time, meaning 85% of people who do seek help do not get what they need to manage symptoms or begin the road to recovery.

To solve these crises, we have built the world's first 'Therapist Enablement Platform'. Over 10,000 clinicians today use Blueprint to leverage AI documentation automation, measurement-informed care assessments, automated workflows and hundreds of digital worksheets and other resources to save admin time, deliver high-quality therapy, and engage clients between sessions. Taken together, Blueprint's therapist enablement platform drives dramatically better clinical outcomes, resulting in 5-10X ROI for large therapeutic practices.

About the Role:
Blueprint is expanding rapidly, and as we continue to enhance our therapist enablement platform, we are seeking a Product and Marketing Analytics Specialist who thrives in a fast-paced environment. This role is perfect for a self-driven individual who can make efficient decisions, enjoys taking the initiative to solve problems, and is skilled in data analysis across both product and marketing domains. You will be central to shaping our product experience while also driving marketing insights, using data to support key business decisions and strategy.

If you're energized by a fast-moving setting where you can make an immediate impact, enjoy juggling multiple projects, and are adept at translating data into meaningful strategies for both product and marketing, we want to hear from you!

Key Responsibilities:

Product Analytics:

• Use SQL to create custom queries and visualizations, helping the product and engineering teams gain insights into user behavior and product performance.
• Leverage product analytics tools like Amplitude, Pendo, Heap, or Mixpanel to track and interpret user interactions within our platform, identifying trends and opportunities for product improvement.
• Work closely with the product management team to analyze user flows, feature adoption, and customer retention, translating data into recommendations for enhancing the product experience.
• Perform A/B testing analysis to evaluate the impact of product experiments, driving self-initiated decisions based on data insights.

Marketing Analytics:

• Analyze campaign performance across various channels (e.g., email, paid media, content, and social) to optimize strategies for lead generation, conversion, and user engagement.
• Build dashboards and visualizations using platforms such as Google Analytics, HubSpot Analytics, or similar tools to track key marketing KPIs (e.g., CAC, LTV, conversion rates).
• Collaborate with the growth and marketing teams to provide actionable insights that inform decisions on budget allocation, channel effectiveness, and campaign improvements.
• Set up and monitor tracking for digital marketing efforts, ensuring accurate attribution and performance analysis.

Cross-Functional Collaboration:

• Partner with stakeholders across product, marketing, and engineering to ensure alignment on key metrics, goals, and data-driven insights.
• Present findings and actionable recommendations to team members and leadership, enabling data-driven decision-making across the organization.