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Sr. Marketing Operations Manager

Aiwyn

Aiwyn

Marketing & Communications, Operations
Remote, OR, USA
Posted on Friday, June 28, 2024
Who is Aiwyn and what do we do?
Aiwyn is the fastest-growing software company serving the accounting profession. Founded in 2020, we now work with 100+ of the largest CPA firms in the world. Our “Job to be done”: speed up cash flow, save Partner time, & deliver best-in-class client experiences. We do this by automating day-to-day firm operations with our Practice Automation solutions. Aiwyn is led by serial entrepreneurs with multiple exits and funded by a Top 10 fintech VC.
To learn more, visit our website
What we are looking for:
We are seeking a seasoned, detail-oriented, and strategic Senior Marketing Operations Manager with a strong focus on reporting and analytics to join our team. The candidate must have a proven track record in leveraging HubSpot to optimize marketing processes, enhance lead generation, and drive overall marketing efficiency.

Key Responsibilities:

  • Oversee the configuration, management, and optimization of HubSpot to support marketing and sales initiatives. This includes campaign execution, lead management (lead scoring, lead nurturing, and routing), and list and workflow management.
  • Create detailed reports tracking the success of lead generation efforts, covering metrics like the number of leads generated, lead source performance, lead conversion rates, lead quality scores, and lifecycle stage progression.
  • Generate insightful reports attributing marketing efforts to revenue generation, with metrics including marketing-sourced pipeline, revenue contribution, customer acquisition cost (CAC), customer lifetime value (CLV), and multi-touch attribution.
  • Monitor and report on the efficiency of marketing automation and workflows, focusing on email open rates, email click rates, automation workflow performance, and segmentation effectiveness.
  • Proactively identify opportunities for process improvement within the marketing ops function and implement best practices to enhance efficiency and effectiveness.
  • Create documentation on all marketing ops processes for internal teams to reference, updating diligently as processes change over time.
  • Work closely with sales, customer success, and other cross-functional teams to ensure alignment and collaboration on marketing initiatives.
  • Manage the entire martech stack, including vendor negotiations and budget. Must have experience vetting modern marketing software and integrating those tools with Hubspot to enhance overall marketing performance.
  • Provide training and support to marketing team members on HubSpot usage, best practices, and new features.

Qualifications:

  • 5+ years of experience in marketing operations, with a strong focus on reporting and analytics. Must have experience managing ops for B2B tech companies.
  • Proficient in HubSpot, with a deep understanding of its features and capabilities. Experience with Hubspot CRM a plus.
  • Strong analytical skills with the ability to interpret data, identify trends, make data-driven decisions, and share findings with key stakeholders.
  • Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously.
  • Strong verbal and written communication skills, with the ability to convey complex information in a clear and concise manner.
  • Highly detail-oriented with a focus on accuracy and quality in all work.
  • Ability to work effectively in a collaborative team environment and build strong relationships with cross-functional teams.

Benefits and Perks:

  • The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.
  • Other benefits include:
  • Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
  • Remote, work-from-anywhere culture
  • Flexible PTO
  • World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
  • Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
  • 401(k) matching

Our Values:

  • Trust - We champion transparency, welcome differing perspectives, uphold accountability, and trust that others have good intentions
  • Courage - We have the courage to take calculated risks and embrace change, knowing what worked in the past won’t always work in the future
  • Impact - Rooted in determination and innovation, we chase extraordinary outcomes and impactful results
  • Relentlessness - We approach challenges with an unwavering resolve, never settling for mediocrity, and always striving to surpass expectations

Learn more about Aiwyn:

Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa