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Marketing Growth Director

AcreTrader

AcreTrader

Marketing & Communications, Sales & Business Development
Fayetteville, AR, USA
Posted on Tuesday, May 28, 2024

About Acres

Acres aims to be the most comprehensive, accurate, and useful mapping tool for agriculture. There are over 50 million farmland owners in the world that require a better service to explore their land. That includes using satellite imagery to discover how land has evolved, pricing land at market values through valuation algorithms, and exploring many layers of underlying agronomic information. Our team solves complex computer science problems, designs beautiful and intuitive product experiences, and improves the accuracy of our data to set the industry standard for mapping. We support a desktop and mobile application, both of whichserve our growing customer base.

To be successful here, you must be inspired by our vision of making buying and selling land common, transparent, and easy and deem yourself to be a lifelong learner. We have very high expectations for ourselves, each other, and every new team member. We’re looking for high performers who go about their work with a sense of curiosity, responsibility, and a drive to make things better.

We are dedicated to the growth of our platform and the growth of our people. In an effort to best support our employees, we offer (among other benefits) unlimited PTO, medical, vision, and dental insurance, a 401k plan, and generous stock options upon hire. Studies have shown that candidates from underrepresented backgrounds often do not apply for roles if all key competencies are not met. Acres is an equal opportunity employer and recognizes that diverse teams are the strongest teams. We encourage interested individuals of all backgrounds to apply.

We’re so excited to hear what excites you.

*Note: AcreTrader seeks qualified candidates who are eligible to work in the United States. We are unable at this time to provide any sponsorship for work authorization.

Growth Marketing Director

We are seeking a Growth Marketing Director to join our Marketing Department as we pursue our vision of creating a more transparent and accessible land marketplace. This role will help execute a variety of growth marketing projects and support our brand function efficiently in a rapidly growing business. This position is responsible for leading and scaling Acres marketing growth to achieve targeted sales objectives and demands a combination of strategic planning, team leadership, and hands-on execution. The ideal candidate will have a strong background in marketing technology with proven experience in delivering metrics-driven results in a fast-paced environment.

This is a leadership position ideal for someone looking to put their name behind some dynamic and impactful accomplishments on our rapidly expanding platform. The Marketing Director will play a pivotal role in supporting various marketing initiatives, including marketing automation and analysis, sales enablement, campaign coordination, reporting, and more. Our organization is fast-paced, so a good fit for this role would be someone looking to grow quickly and jump into a variety of marketing needs for the team.

Our marketing department is a multi-platform business supported by central marketing efforts.

The ideal Growth Director will juggle many balls and coordinate complex projects across multiple team members and departments. They will gather project requirements from stakeholders, communicate with project stakeholders on status, and ensure that our work is completed in a timely and organized manner. Ultimately, revenue growth and customer satisfaction of each business unit will define success in this role. Our marketing department is team-oriented, curious, and results-driven. While not all of us have direct backgrounds in agriculture, for all of us, “Land is our passion. Land is essential to the wellbeing of individuals, families, communities, and the world.”

Core Responsibilities:

  • Leading a high-performing growth team to create and implement strategic marketing initiatives across various marketing functions including performance, paid digital, SEO and website health, full user lifecycle management, conversion rate optimization, sales enablement and ABM, analytics, and reporting

  • Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation, and nurturing, as well as quick wins to achieve targets

  • Using data and analytics for decision-making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

  • Ensuring consistent messaging with our Brand team that is aligned with the brand

  • Monitoring and reporting on growth metrics and key performance indicators (KPIs)

  • Manage the Growth marketing budget to drive sustainable bottom-line growth

  • Deriving insights from market research and competitive analysis to inform growth strategies

  • Collaborating with cross-functional teams to optimize customer acquisition and retention strategies

  • Providing strategic guidance and leadership to support overall business growth and success

  • Assist in the increased efficacy and management of our CRM system (HubSpot) to streamline marketing and sales processes. Support database management, including maintaining, updating, and hygiene, to ensure data accuracy and integrity.

  • Coordinate marketing campaigns from inception to execution, ensuring all elements are delivered on time and within budget.

  • Execute various aspects of marketing plans, including email marketing, automation, digital advertising, etc.

  • Collaborate with the sales team to provide sales enablement materials and support, including working with the Brand team to create collateral, presentations, and training materials.

  • Understand the company’s mission and core values

    • Maintain a high level of integrity

    • Clearly articulate the vision for Acres as well as the core beliefs of the company

    • Be able to defend thoughts and ideas internally in a professional manner when challenged

Key Competencies:

  • Experience in a similar role with a solid track record of metric-backed success

  • Experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel, and performance marketing

  • Knowledge of Campaign Management Tools and Web Analytics Tools

  • You are highly goal driven and work well in fast-paced environments

  • Experienced manager of both people and projects

  • Experience working with fast pace sales teams

  • Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

  • Excellent written and verbal communication skills.

  • Analytical mindset with the ability to interpret data and derive actionable insights.

  • A proactive attitude with a willingness to learn and adapt in a fast-paced startup environment.

  • Knowledge of Hubspot

  • Ability to prioritize a large workload and distill large amounts of information into concise, actionable tasks while using Asana

  • Mindset geared toward continuous improvement and efficiency

*Note: this is an onsite position in Fayetteville, AR. Candidates considering this position must be willing to relocate.

Preferred Qualifications:

  • Bachelor's or Master’s degree in Marketing, Communications, Business, or related field. Or equivalent work experience.

  • Experience working in a Growth Marketing role for 5-8 years

  • Experience working in B2B sales

  • Background in agriculture, real estate, or land brokerage

  • Experience working in a technology startup